Method Design was tapped by production company RSA to concept and create this year’s AICP Sponsor Reel. The AICP awards celebrate global creativity within commercial production. Method Design wanted to create an entertaining piece of design that encapsulates the innovative and prolific nature of this industry. Our aim was to showcase the AICP sponsors as various dancing avatars, which playfully reference the visual effects used throughout production. Motion capture, procedural animation and dynamic simulations combine to create a milieu of iconic pop dance moves that become an explosion of colorful fur, feathers, particles and more.

Credits:
Concept, Design & Direction: Method Design
Production: Method Studios NY

Client: RSA/AICP

Motion Capture: House of Moves

http://ift.tt/1bmRHTr

2016 AICP Sponsor Reel – Dir Cut by Method Design

This is the first project I have had the pleasure of leading at GS. I had the chance to design and set up characters for animation, design full storyboards for 4 spots (with immense help from JP Rooney, Hana Yean, & Nick Iluzada), animate elements, and help put together 4 conforms. It was my first time leading a full team (with Matt Andrews as lead animator), as well as interacting with clients and assessing feedback. Read more here: http://ift.tt/1Tm9aov

GS CREDITS:
Production Company: Gentleman Scholar
Creative Directors: William Campbell & Will Johnson
Executive Producer: Jo Arghiris
Head of Production: Rachel Kaminek
Senior Producer: Tyler Locke
Project Lead: Sarah Beth Hulver
Designers: John Patrick Rooney, Josh Harvey, Nick Iluzada, Stephen Kelleher, Hana Eunjin Yean
Animators: David Amichai, Chris Anderson, Matt Andrews, Shawn Kim

AGENCY CREDITS:
Client: Nexium
Agency: Leo Burnett Chicago
Creative Director: Ryan Dickey
Creative Director: Craig Schparago
Associate Creative Director: Dave Derrick
Associate Creative Director: Stephanie Simpson
Producer: Mike Dahl
EP: Tom Keramidas
Assistant Account Exec: Tyler Flower
Account Director: Chrissie Bonaguidi
Mix/Sound Design: Another Country – Engineer: Peter Erazmus

Nexium 24HR: What is acid reflux? by Sarah Beth Hulver

What determines how long we live? The surprising thing to us was that adjacent communities can have a 15 year-difference in life expectancy. Your preconditioned brains might attribute this to dramatic factors like drugs and violence (ours did). But the causes are actually more sinister: heart disease, obesity, and diabetes, all of which can be linked to Chronic Stress and stem directly from economic inequality. So we are all implicated… and we hope you learn as much from this 4-minute video as we did in the 15 years it took us to make it.

Thank you George Takei for lending us your voice!

Youtube Posting – https://www.youtube.com/watch?v=Eu7d0BMRt0o
Learn More – http://ift.tt/1UdvjTp
Process Images http://ift.tt/1VQYdMo
Our Website Posting http://ift.tt/1VQYdMq
Sound Design BTS http://ift.tt/21Ww6vn
Cell Animation Passes http://ift.tt/1T4P6p3

A Tale of Two Zip Codes by BLACKMATH

Look at the Graphic Pack: http://ift.tt/22VkYiE
Case study: http://ift.tt/1Uiujz2

“There is nothing wrong with change, if it is in the right direction.”
–Winston Churchill

The broadcast channel La Effe is not only a TV station. It’s an eclectic, multifaceted, plural and versatile way of thinking.
For their new on-air identity they were looking for something to convey a big change in their positioning, to stand out among the other SKY channels, something clear, brave and cool.
We came out with a strong typographic approach to celebrate their background, enclosed in a never-seen-on-TV design.
Proudly branded by NERDO.
– CREDITS
Art direction, animation: Alessandro Durando, Daniele Gavatorta, Lorenzo Levrero
Additional animator: Riccardo Chiara
Head of Content and Communication: Riccardo Chiattelli
Brand Manager: Fabio Pietranera
Original Music (Graphick pack): Smider
Sound Design (Graphick pack): Andrea Pestarino
© EFFE TV S.r.l.

La Effe Rebrand 2016 – Idents by NERDO