“Primary” is the abstract representation of going back to basics and embracing one’s strengths. Through repetition you will eventually find success, this is all based on the following quote by Jim Rohn:
“Success is neither magical nor mysterious. Success is the natural consequence of consistently applying the basic fundamentals.”

With those ideas in mind I set out to design something with the utmost simplicity that relied heavily on animation to bring it life. I thought, “What is more simple than a circle?” and so I challenged myself to see what kind of emotions and story I could tell with just a couple circles. I made “Primary” with the intention to prove that just because you think you are on the right path for one reason or another some things don’t always work out. If you don’t give up and consistently apply yourself in what ever it is you are doing you will find your way while learning new things. Sometimes you will need to strip everything down to the only the necessities in order to regain your focus and find new direction.

I believe this is a great life lesson that we all can use and one that should be revisited when times are tough. I have learned so much throughout this process and with that I hope you enjoy and find the message relatable!

Design & Animation by Gavin Kosko
Music & Sound Design by Sono Sanctus

Primary by Gavin Kosko

The lovely people at MTV WCS asked me to create an animated ident that embodied the emotion ‘Happy’. This is what I made!

Concept, direction, execution & audio – AJ Jefferies
MTV WCS – Camila González Navedo, Ismael Picardi & Carlos Mendez

MTV Ident – Happy by AJ Jefferies